Those who work in schools understand the demands placed on teachers in the face of mounting pressures from parents, administrators, and standardized tests. It would be foolish to assume these demands do not overshadow aspirations to remain current in educational technology trends and tools. That is why it is more important than ever for ed tech coordinators to think of creative ways to entice teachers to participate in professional development beyond the occasional afternoon technology workshop. In this article, the author shares how one high school ed tech department grappled with this challenge over a period of years. In need of a fresh approach, they set out to create a more comprehensive program with the intent to transform their department's reputation from a high-end tech shop that serviced only the most technically savvy to a less intimidating resource that would allow every teacher to feel comfortable regardless of skill level and ability. It involved making changes to their marketing and mode of delivery, as well as placing a newfound emphasis on accountability. Their new model, named "Visions in Education: Transforming Teaching Through Technology," turned out to be exactly what they needed to raise their department's support to the next level.