Web 2.0 tools should be an important part of every district's communication strategy, creating environments for collaboration in ways never possible before. Most of them are free, inexpensive, easy to use, and require little set up. When combined with basic communication principles and careful planning, they can expand a district's reach, increase dialogue, and improve community support. This article offers tips on how schools can incorporate Web 2.0 tools with their districts' communication plans. (Contains 12 online resources and 1 resources.)