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ERIC Number: EJ197761
Record Type: Journal
Publication Date: 1978
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Political Imagery and Information in an Age of Television.
Hofstetter, C. Richard; And Others
Journalism Quarterly, v55 n3 p562-69 Fall 1978
Results of analyses of the effects of television exposure during the 1972 Presidential campaign suggest that changes in viewer images, issue positions, and candidate perceptions are mostly in intensity rather than in direction, and that involvement and partisanship explain impact to a much greater degree than the type or quantity of television exposure. (GW)
Descriptors: Attitude Change, Information Sources, Political Affiliation, Political Attitudes, Radio, Television Research
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A