Campaign workers paid significantly greater heed to both newspaper and television advertising of political candidates than did the voting public. (RB)

Reports on a study of people's perceptions of the way in which their voting choices, and those of others, were influenced by media editorial endorsements of candidates. (GW)

Reports that newspaper and television coverage of presidential elections have increased at comparable rates since the mid-1950s and that most Blacks who vote use both media. (FL)

Investigates the relationship of campaign media attention to the intent to vote, both directly and through intervening stages of cognition and strength of commitment to candidate choice. Concludes that TV attention directly influences vote intention whereas attention to newspapers works through cognitions. (MM)