Suggests that while endorsements seem to sway a few voters, the effect is so small that such endorsements are unlikely to influence the outcome of an election. (FL)

Reports that all indices of political change tested were found to correlate significantly with exposure to televised political advertisements in the 1975 Chicago mayoral campaign. Notes that the correlations were not significantly different among voters with high, medium, and low levels of political involvement. (GT)

Examines the media's influence on the political information available to the public and its impact on voting behavior in state and local elections. (RB)

Campaign workers paid significantly greater heed to both newspaper and television advertising of political candidates than did the voting public. (RB)

Reports data that link media use to knowledge of public affairs and this knowledge to voter behavior in local elections. (FL)

Suggests that the frequency of newspaper political advertisements could be used as an index of voter stimulation at election time. (RB)

Concludes that voter response varies with the content theme, but that backlash or boomerang may be the most common effect of negative political advertising. (FL)

Reports that newspaper and television coverage of presidential elections have increased at comparable rates since the mid-1950s and that most Blacks who vote use both media. (FL)

Concludes that voters need a frame or a point of reference for determining the campaign relevance of issues and that, therefore, framing is a crucial consideration in the media agenda-setting process. (FL)

Concludes that those who vote are more likely to use newspapers as sources of local and state political news than those who do not vote. (FL)

Concludes that newspaper endorsements have stronger effects than political party identification when available information about a candidate is minimal. (FL)

Investigates the relationship of campaign media attention to the intent to vote, both directly and through intervening stages of cognition and strength of commitment to candidate choice. Concludes that TV attention directly influences vote intention whereas attention to newspapers works through cognitions. (MM)