Effective advocacy for staff development requires actions to develop support from in- and outside the school district. Advocacy involves vision, commitment, outreach, good planning, proof of program quality and effectiveness, alignment of staff development and school district goals, and understanding of client concerns. (SM)

Discusses the importance of values education programs in the public schools, with some emphasis on the program in the Baltimore County Public Schools. The article cites authorities from other school districts, higher education, and educational associations, noting the important role of staff development and community involvement. (SM)