NotesFAQContact Us
Collection
Advanced
Search Tips
Back to results
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1277535
Record Type: Journal
Publication Date: 2016-May
Pages: 28
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-6846
EISSN: N/A
Available Date: N/A
A Social Network Approach to Examine K-12 Educational Leaders' Influence on Information Diffusion on Twitter
Wang, Yinying; Sauers, Nicholas J.; Richardson, Jayson W.
Journal of School Leadership, v26 n3 p495-522 May 2016
This study investigated the relationship between the leader's gender, leadership position. Twitter use, and influence on information diffusion in the communication network on Twitter. We collected the 30,200 latest tweets of 151 active Twitter users who held educational leadership positions. Results of social network analysis and multiple regression analyses suggest a gender inequality in the leader's influence on information diffusion in the network. Findings also indicate no significant relationship between leadership position (district vs. building) and a leader's influence in the network. Moreover, Twitter following was positively associated with the leader's influence in the network, whereas the number of followers, weekly tweets, and the time of Twitter account creation did not predict the leader's influence. Practical implications on how leaders use Twitter to disseminate information are discussed.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com.bibliotheek.ehb.be
Publication Type: Journal Articles; Reports - Research
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A