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Yongjian Luo; Linda Tsung; Wei Wang – Journal of Multilingual and Multicultural Development, 2024
Affluent in semiotic resources and containing great communicability, Chinese university emblems have yet to attract much academic research. Drawing on studies of social semiotics, typographic landscaping and multimodal concepts, this paper explores the linguistic and social dimension of meaning-making practice and the entanglement of Chinese and…
Descriptors: Foreign Countries, Imagery, Semiotics, Signs
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Ge Song – Journal of Multilingual and Multicultural Development, 2024
Chinatowns in Canada and the United States are marked by cultural hybridity, where the translation of various types, verbal and non-verbal, takes place to produce distinct urban meanings. On the basis of an ethnographic observation, this article reveals the role of translation in the signification and imagination of Chinatowns. Cultural diaspora…
Descriptors: Foreign Countries, Immigrants, Cross Cultural Studies, Chinese Americans
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Ran An; Yanyan Zhang – Journal of Multilingual and Multicultural Development, 2024
A region's identity is closely related to its semiotic landscape as well as history, economy and culture. This article explores the linguistic landscape of Jianghan Road, a historical business centre in Wuhan, P. R. China, by photographing and analysing 1308 official and unofficial signs in order to provide a snapshot of language choice and…
Descriptors: Self Concept, Geographic Regions, Language Usage, Photography
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Themistocleous, Christiana – Journal of Multilingual and Multicultural Development, 2019
The Republic of Cyprus is a country characterised by a long-term conflict which resulted in the geopolitical division of the island. Greek-Cypriots and Turkish-Cypriots have lived in separation for more than 30 years until the border re-opened in 2003, allowing people to cross and visit 'the other side'. One of the crossing points is located in…
Descriptors: Multilingualism, Foreign Countries, Greek, Turkish