The ideological role of English, beyond its instrumental value, is reported to be immense. British colonial rule deployed English as an ideological tool which facilitated colonial subjugation and religious conversion. Connections between English and evangelism have widened in the postcolonial and globalising world, leading to labelling English as…

Picturebooks which present stories in two languages are known as dual-language picturebooks (Daly. 2016. "Linguistic Landscapes in Maori-English Parallel Dual Language Picturebooks: Domination and Interaction." "New Zealand English Journal" 29 & 30: 11-24), and the use of dual-language picturebooks has been shown to have a…

In most service activities, customer satisfaction depends largely on the direct interaction with service providers. In the case of tourism, this interaction often occurs between people from different countries and whose mother tongues are different. In this context, concepts such as cultural proximity, linguistic accommodation, expectations and…

Cuisine and restaurants are powerful tools for cultural, social and tourist image-building, and projection for tourist promotion, particularly in the case of major tourist places and destinations which boast a well-deserved, long-standing history and reputation for gastronomical beacons. When menus are not properly translated (or transcreated)…

Along with increased international migration, many nation-states are facing the dilemma of embracing a multi-cultural and multi-lingual society while protecting their cultural and linguistic heritage. Non-Anglophone universities are often the sites of this struggle as they aim to become world-class international universities operating largely in…

This paper reports on a study that analysed the ideological framing of "Chinese dialects" or "regional Chinese varieties" in the mainland China's state print media reports of "dialect crisis" and the associated efforts to sustain the use of these "dialects" from 2002 to 2012. The analysis revealed that…

This article analyses language policies in higher education (HE) in Finland, Estonia, and Latvia, as well as the European Union (EU). We take a multilayered approach to language policies in order to illuminate the intertwined nature of local, national, and international language policies in HE. We are particularly interested in the construction of…

Applying Kachru and Nelson's model of English spread and their categorisation into Inner/Outer/Expanding Circles, this content analysis of English as a Foreign Language textbooks used in Japanese junior high schools investigates which countries were introduced and further studies how Japan's domestic diversity was constructed in those textbooks.…

This paper provides an analysis of texts containing the noun "the Balkans" and the adjective "Balkan" in a small corpus of approximately 80 journalistic texts from different south Slavic regions currently available online. The texts were published over the last 10 years. The term "the Balkans" and its derivations…