This paper investigates the Irish-language adscape through an analysis of the profile of two Irish-language newspapers, "Foinse," published in the Republic of Ireland, and "La," published in Northern Ireland. The advertising in both papers is analysed in terms of products and services advertised, advertisers represented and…

Suggests that language planning and policies that seek to protect the interests of linguistic minorities must be based on a realistic analysis of power relations that exist between the groups concerned. Argues that such an assessment is complex and exemplifies some of the difficulties involved through reference to the situation in Catalonia,…