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Gordon, Michael D. – Journal of Management Education, 2008
Doing business at the base of the pyramid is a topic of increasing interest to business practitioners and academics. Base of the pyramid business offers the promise of great economic gains for companies and the possibility of a powerful new approach to alleviate poverty. At the same time, it may threaten local culture and independence while…
Descriptors: Administrator Education, Field Experience Programs, Poverty, Poverty Programs

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