Journey mapping, a method of collecting data that illustrates individuals' paths toward a specific goal, was originally developed for use in retail/customer service environments. Much of the literature describes its application in examining customer behavior when navigating merchants' Websites, allowing researchers to examine the effectiveness,…

With both budget dollars and buying power shrinking for academic library collections, the selection of materials is a series of crucial choices. With increases in numbers of online programs, how can we determine if what we are buying is in fact what our users need? E-reserves are an increasingly popular way to provide digital copies of course…