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| Journal of Information… | 1 |
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| Sicilia, Miguel-Angel | 1 |
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| Reports - Descriptive | 1 |
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| Higher Education | 1 |
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Direct linkSicilia, Miguel-Angel – Journal of Information Technology Education, 2005
Personalization technology has become an important topic in e-commerce, fostered by the emergence of the relationship-marketing paradigm. But teaching e-commerce personalization technology is a challenging task, since it requires a balance between marketing and management and technical implementation issues that must be calibrated according to the…
Descriptors: Models, Business, Hypermedia, Marketing
