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Direct linkRandolph, Adriane B.; Raven, A. J. – Journal of Information Systems Education, 2022
Neuro-marketing, neuro-economics, and now the field of neuro-information systems (neuro-IS) is growing, and our students want to know more about it all. This paper presents the examination of the learning-needs of new entrants to the field of neuro-IS. The resulting elective course is targeted at IS undergraduate majors interested in learning…
Descriptors: Information Systems, Undergraduate Students, Majors (Students), Information Science Education
