As organizations' reliance on data increases, the prevalence of data analytics programs in universities likewise increases. However, despite this specialized education, scholars still report a gap between the knowledge and skills students graduate with and those required by industry upon beginning work as an entry-level data analyst. We draw on…

This teaching tip describes using Microsoft Power BI Desktop in a class to analyze unstructured data from an exit survey of prior students from a Master of Science in Management Information Systems program. Results from a short survey administered to these students showed that the students, using the no-code Power BI, were able to accomplish their…

This teaching case highlights the complex and unique strategic issues facing social media platform companies, using Facebook as the primary, motivating example. The case centers on the breach of trust that occurred when Cambridge Analytica acquired user data from 87 million Facebook accounts and then attempted to sway the 2016 U.S. Presidential…