Understanding and identifying the professional development needs of 4-H youth development professionals should be the first step in developing the Extension workforce. However, 4-H professionals find it challenging to use the Professional, Research, Knowledge and Competencies (PRKC), which consists of 348 unique competency items, to guide…

Due to the nature of Extension, work across counties differs because efforts are grounded in the needs of a community and intentional programming helps address these needs. A common competency required for entry-stage Extension professionals is program development, which includes planning, design, implementation, and evaluation. Understanding a…

The author lists four goals in teaching marketing to farmers: Change the farmers' attitudes about marketing; encourage them to plan their marketing and integrate it with the production, financing, and risk-bearing aspects of their business; get their marketing into a decision-making context; and help them monitor their progress. (CT)