The Agricultural Act of 2014 (Farm Bill) is a critical part of the economic safety net for U.S. crop and dairy producers through 2018. Passage of the Farm Bill marked a change in philosophy regarding producer and landowner decisions about program choices. The shift was away from nearly 20 years of fixed annual payments based on historical…

The author states that a common factor in comparing one extension method to another is the interaction involving a subject concept and a member of the target audience. He outlines approaches that extension personnel may use to compare effectiveness of meetings, publications, mass media, etc., in reading their audience. (MF)

Presents a marketing decision model and other methods that extension agents may use in presenting extension programs dealing with the problems of marketing agricultural commodities. (MF)