Today's Extension professionals are tasked with more work and fewer resources. Integrating social media campaigns into outreach efforts can be an efficient way to meet work demands. If resources go toward social media, a practical method for collecting metrics is needed. Collecting metrics adds one more task to the workloads of Extension…

Record-keeping systems (or volunteer management systems) were identified as a capacity-building tool for Extension master gardener volunteer (EMGV) programs. Not all states have or use such systems, and there are differences among existing systems. A survey was conducted in June 2015 to document and compare record-keeping systems for EMGV programs…

Twitter is increasingly being used by Extension educators as a teaching and program-marketing tool. It is not enough, however, to simply use Twitter to disseminate information. Steps must be taken to evaluate program impact with quantitative and qualitative data. This article described the following Twitter evaluation metrics: unique hashtags,…