Cognitive control is responsible for adapting information processing in order to carry out tasks more efficiently. Contrasting global versus local control accounts, it has recently been proposed that control operates in an associative fashion, that is, by binding stimulus-response associations after detection of conflict (Verguts & Notebaert,…

Two lexical decision experiments examined the joint effects of stimulus quality, semantic context, and cue-target associative strength when all factors were intermixed in a block of trials. Both experiments found a three-way interaction. Semantic context and stimulus quality interacted when associative strength between cue-target pairs was strong,…