Two lexical decision experiments examined the joint effects of stimulus quality, semantic context, and cue-target associative strength when all factors were intermixed in a block of trials. Both experiments found a three-way interaction. Semantic context and stimulus quality interacted when associative strength between cue-target pairs was strong,…

Contextual facilitation appears to depend upon the mode of analysis of the prime. If the prime is analyzed as a meaningful unit, facilitation occurs. However, if it is subjected to a more discrete, letter-by-letter analysis, the priming effect vanishes. (Author/CP)