Scholars suggest that the dynamic nature of marketing has put both the marketing profession and marketing education at a crossroads. This study is an analysis of marketing programs by conceptual knowledge and metaskills. In a content analysis of course descriptions for 523 undergraduate marketing courses in Canada from 40 universities, the…

Many have expressed concerns with respect to the development of managerial skills in business graduate programs. Time constraints and limited practice opportunities are, arguably, the key roadblocks for development. The author explores the outcomes of a course that addresses these roadblocks by providing an instruction that cuts across academic…

The majority of studies and reports on university education in Africa have focused mainly on issues related to access, quality, teaching and learning environment, and so on. Although these issues are undoubtedly critical, even more germane to the discourse is the desired utility of university education to society. The authors present the…

The pervasiveness of information technology (IT) in businesses has altered the nature and economies of accounting activities. In particular, the emergence of cloud computing, eXtensible Business Reporting Language, and business analytics in recent years have transformed the way companies report financial performance and make business decisions. As…

The author discusses the criticisms directed at management education and argues that the causes of today's problems are rooted in the apparent disconnect between management academics and practitioners. It starts with an examination of management education and its discontents from past to present. Then, existing problems are analyzed in the…

Overeducation and underemployment are of increasing national concern. Recent research estimates that 48% of workers are overeducated for their positions. The wage penalty for overeducation varies significantly across majors by gender. Using the American Community Survey (Ruggles et al., 2010), the authors examine the extent of overeducation among…

The purpose of this research was to document the extent to which Association to Advance Collegiate Schools of Business (AACSB)-accredited business schools have implemented strategies to improve students' ability to achieve program learning objectives. Assessment of academic programs is increasingly important at AACSB schools. Compliance with…

The authors utilized a gap analysis approach to assess general IS knowledge and skill voids or overages in a specific program context. The authors asked alumni to reveal the emphasis that should have been given to 10 IS knowledge and skill areas and compared the results with the emphasis that was actually given. They proceed by relating the…