The Remote Associates Test is a well-established measure, frequently used to assess individuals' creative abilities, as a function of the ability to elicit remote associates. The nature of the involved associative processes is still poorly understood. This hampers a deeper understanding of the creative process, rendering it difficult to determine what factors are controlled for, when the RAT is employed. We report an experiment that sheds further light on the nature of the associative process by manipulating (a) the frequency with which a pair of items are associated as associative strength, and (b) the probability of reaching the answer given the strength and the spread. Experimental results indicate a clear and surprisingly separate influence of frequency and probability on accuracy and response times. Frequency and probability both are thus factors that need to be included in the modeling process and controlled for when using the RAT to assess creativity.