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Yefet, Matan; Glicksohn, Joseph – Journal of Creative Behavior, 2021
The current exploratory study was designed to examine whether an expert-generated rating of the creativity of a product and of its darkness-brightness would both be influenced by the mood of the participants who had created that product. Positive and negative moods of the participants were induced by watching an emotional video, followed by…
Descriptors: Creativity, Emotional Response, Psychological Patterns, Video Technology

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