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Direct linkHunter, Samuel T.; Blocker, Lily D.; Gutworth, Melissa B.; Allen, Julian – Journal of Creative Behavior, 2023
Although organizations say new ideas are desirable, investing in original products rather than the "tried and true" can be unsettling for decision-makers. This discomfort may be due, in part, to uncertainty surrounding whether a new idea will prove successful. As such, the originality of a creative idea can be paradoxically viewed both…
Descriptors: Concept Formation, Evaluative Thinking, Decision Making, Creative Thinking
