This experimental research investigates the creativity of anonymous video-based groups through a series of collaborative divergent and convergent thinking stages of innovation. A sample of 113 undergraduate students participated in small groups of three or four to complete a creative problem-solving task in either anonymous or identified…

This investigation evaluated the degree to which creativity training, idea generation instruction, and creative process impacted idea production, creativeness of solutions, and leadership effectiveness. Three sets of hypotheses were tested with a 114 groups of adults. First, groups whose members had some (i.e., one CPS course) or advanced training…

Since the introduction of brainstorming as an idea-generation technique to address organizational problems, researchers have struggled to replicate some of the claims around the technique. One major concern has been the differences in the number of ideas generated between established groups as found in industry versus the non-established groups…

Prior research has used many variants of "be creative" or brainstorm instructions to enhance creativity in a variety of tasks. However, differences in instruction wording may lead to differences in instruction interpretation, and varying the placement of instructions before or after a written problem description may lead to differences…

One of the basic presumptions of brainstorming is that a focus on generating a large number of ideas enhances both the number of ideas generated and the number of good ideas (original and useful). Prior research has not clearly demonstrated the utility of such a quantity focus in comparison to a condition in which quantity is not emphasized. There…

The present experiment examined whether or not the type of associations (close (e.g. apple-pear) and distant (e.g. apple-fish) word associations) and memory instruction (paying attention to the ideas of others) had effects on the idea generation performances in the brainwriting paradigm in which all participants shared their ideas by using paper…

Managers (n=112) from a large international consumer goods manufacturer participated in a field experiment in which they learned and applied the Simplex process of creative thinking to solve real management problems. Behavioral skill in generating quantity of options was the most important variable to the creative process. (Contains references.)…

Four studies of undergraduates were conducted to assess the relative importance of quality and quantity as goals of brainstorming. Participants (n=65) believed it was more important to produce creative and high-quality ideas than to generate many ideas and believed brainstorming would enhance the quality of others' ideas (n=109). (Author/CR)

Transcripts from three problem-solving discussions involving eight or fewer social scientists were analyzed by nonlinear regression to determine whether the groups' productivity was chaotic over time. It was shown that the productivity was chaotic, correlated with the number of active discussion threads, and dependent on the discussion…

A study of 94 intact autonomous work groups performing multi-part tasks revealed that group creative performance increased exponentially with the number of highly creative group members composing the group. However, this occurred only when Team Creativity-Relevant Processes within the group were relatively high. (Contains references.) (Author/CR)

Subjects (n=156) completed the Kirton Adaptation-Innovation Inventory as well as Guilford's Consequences and Alternate Uses tests. Compared to adaptors, innovators produced a higher number of uncommon responses on the Consequences test and produced more responses on the Alternate Uses test. Results are discussed with reference to the distinction…

This paper first reviews the theory of group creativity and then examines characteristics of electronic brainstorming that make it more effective than verbal brainstorming. The success of electronic brainstorming suggests it might be the key to overcoming the space and time constraints commonly faced by a creativity group. (Author/DB)

This essay describes the use of I Ching hexagrams as a focus to improve the ability of college student groups to evolve creative solutions and improve decision-making skills. The philosophy of I Ching is briefly explained, and examples are given of hexagram interpretations which are applicable to group discussion and problem solving. (DB)

This article describes a six-week course for design students called "Needs Awareness and Design" which stresses the development of creative thinking skills. Brainstorming is recommended for identifying many ideas, and synectics is stressed for actual problem solving. (DB)