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Mecca, Jensen T.; Mumford, Michael D. – Journal of Creative Behavior, 2014
Prior studies examining imitation of exemplar solutions have produced a mixed pattern of findings with some studies indicating that exemplar imitation contributes to creative problem-solving and other studies indicating that it may inhibit creative problem-solving. In the present effort, it is argued that the effects of exemplar imitation on…
Descriptors: Imitation, Creativity, Problem Solving, Advertising