Describes the use of an ethnomethodological approach to track the experiences and perceptions of 18 British educators enrolled in a postgraduate course on fostering learner creativity. Among seven themes identified are: high value placed on "relationship"; the belief that self-esteem and self-confidence need to be nourished for creative…

The extent to which relationships and work practices within advertising agencies differ in the United States, Canada, and the United Kingdom and degree of similarity to practices of artists were examined. Responses from Senior Creative Directors at 303 agencies suggested that work practices did not differ significantly but were limited in efforts…