Studies in learning analytics (LA) have garnered positive findings on learning improvement and advantages for informing course design. However, little is known about instructional designers' perception and their current state of LA-related adoption. This qualitative study explores the perception of instructional designers in higher education regarding factors influencing their intent and actual practice of LA approach in course design practice, based on analysis of multiple strategies such as focus group, individual, and email interviews. Most instructional designers admitted LA had great potential, but adoption was limited. Their perception, intention, and the current state of adoption are affected by individual differences, system characteristics, social influence, and facilitating conditions. Findings have imperative implications for promoting effective implementation of LA approach in higher education.