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| Characterization | 1 |
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| Journal of Communication | 1 |
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| Lichter, S. Robert | 1 |
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Peer reviewedLichter, S. Robert; And Others – Journal of Communication, 1997
Uses content analysis of television characters in all occupations across 30 seasons to test the argument that television entertainment depicts business negatively. Reaffirms that television stigmatizes the occupation of business, independently of economic factors. Notes that these results pose a challenge to mass communications theory that…
Descriptors: Business, Characterization, Communication Research, Content Analysis
