Descriptor
| Audience Response | 1 |
| Audiences | 1 |
| Programming (Broadcast) | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
Source
| Journal of Communication | 1 |
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| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedEastman, Susan Tyler; Newton, Gregory D. – Journal of Communication, 1995
States that contrary to previous reports of "grazing," most viewers only used their remote control devices (RCDs) once or twice every half hour. Claims that the dominant RCD operation was direct channel punching, as opposed to dial turning. Concludes that most RCD activity did not take place during a program, thus voiding industry…
Descriptors: Audience Response, Audiences, Programming (Broadcast), Television Research
