This article describes the process and role frontline access and public service staff play in needs assessment and evaluation of user services, specifically in understanding the voice of the customer. Information includes how the University of Arizona Libraries have incorporated daily data collection into the strategic planning process, resources…

The academic library in the 21st Century must find innovative ways to remain central to the mission of the institution that it represents, and the people that it serves. Some of those ways involve what traditionally has been the province of student services. After hours events with music and art, poetry slams, and electronic gaming are a few of…