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Direct linkBrewer, Ann; Zhao, Jingsong – International Journal of Educational Management, 2010
Purpose: The purpose of this paper is to explore the effect that a prospective pathway college affiliated to a large comprehensive university in Sydney may have on the university's reputation. In particular, the association of reputation with preference for a pathway college, brand awareness and the opinion of college brand are examined.…
Descriptors: Higher Education, Educational Quality, Reputation, Foreign Countries
