Research in entrepreneurship and learning has focused on education about, for and within enterprises. The purpose of this article is to analyse and discuss the importance of organizing for entrepreneurial learning. The research design included a case study of a newly established 1-year programme at a university in Sweden. Data were collected through participant observations and interviews with students, both in groups and individually. The study shows that organizing entrepreneurial learning involves a similar method to that used in entrepreneurial processes in companies with a focus on process, people and place. The contribution of the study is to confirm that Foley's model with these three components is applicable in the context of entrepreneurial learning. The conclusion is that the process, the people and the place combined to create an environment for the students that was conducive to entrepreneurial learning. The people are the most important factor and should also be considered with regard to process and place. In order to establish a creative environment, organizers should consider the importance of students' collaboration with stakeholders in the region, through which they can contribute to the development of the community. Students contribute to the local community through their interaction with it.