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Attitude Change1
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Paredes, Patricia1
Poppe, Patricia R.1
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Matching the Message to the Process: The Relative Ordering of Knowledge, Attitudes, and Practices in Behavior Change Research.
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Valente, Thomas W.; Paredes, Patricia; Poppe, Patricia R. – Human Communication Research, 1998
Reconsiders hierarchy models positing a learning model of behavior change wherein knowledge precedes attitudes, thus influencing behavior. Considers case of contraception in Peru; develops six possible knowledge, attitude, and practice permutations. Finds assessing the fit of such models consistent with emerging work in development communication…
Descriptors: Attitude Change, Behavior Change, Case Studies, Change Strategies