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Direct linkZhang, Jinguang; Reid, Scott A. – Human Communication Research, 2013
The public expression of opinions (and related communicative activities) hinges upon the perception of opinion consensus. Current explanations for opinion consensus perceptions typically focus on egocentric and other biases, rather than functional cognitions. Using self-categorization theory we showed that opinion consensus perceptions flow from…
Descriptors: Public Opinion, Mass Media Effects, Models, Social Behavior
