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Direct linkBuijzen, Moniek; Valkenburg, Patti M. – Human Communication Research, 2008
In a quantitative observation study, we unobtrusively examined purchase-related communication between 0- to 12-year-old children and their parents (N = 269 dyads) during supermarket and toy store visits. The aims of the study were to determine (a) the development of purchase-related parent-child communication (i.e., children's purchase influence…
Descriptors: Parent Child Relationship, Child Development, Socialization, Purchasing
