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Internal Branding in Higher Education: Dialectical Tensions Underlying the Discursive Legitimation of a New Brand of Student Diversity
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Mampaey, Jelle; Schtemberg, Vanja; Schijns, Jos; Huisman, Jeroen; Waeraas, Arild – Higher Education Research and Development, 2020
Most studies on branding in higher education focus on external branding or image-building towards external stakeholders such as students. Internal branding is an underexplored topic, even though it should be considered as important as external branding. Internal branding is about achieving the necessary internal support for the external brand.…
Descriptors: Case Studies, Higher Education, Marketing, Institutional Characteristics
Student Evaluation of Teaching: Gender Bias in a Country at the Forefront of Gender Equality
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Sigurdardottir, Margret Sigrun; Rafnsdottir, Gudbjorg Linda; Jónsdóttir, Anna Helga; Kristofersson, Dadi Mar – Higher Education Research and Development, 2023
Research on gender equality in Higher Education indicates that female academics might not have the same opportunities for promotion as male academics. One of the are as in Higher Education where gender bias has been reported is in Student Evaluations of Teaching (SET). The aim of this article is to analyse possible gendered characteristics of…
Descriptors: Student Evaluation of Teacher Performance, Gender Bias, Teacher Student Relationship, Gender Differences
Tracing the Changing Value of Higher Education through English Prospectuses 1976-2013
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Knight, Elizabeth – Higher Education Research and Development, 2020
This study investigates the changing discourses of the value of degrees in prospectuses between 1976 and 2013, chosen due to the massification of higher education and use of the particular marketing tool of prospectuses. This research analysed the messages in prospectuses through the period in four English higher education institutions of…
Descriptors: Higher Education, Educational History, Reputation, Foreign Countries
Leadership and Branding in Business Schools: A Bourdieusian Analysis
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Naidoo, Rajani; Gosling, Jonathan; Bolden, Richard; O'Brien, Anne; Hawkins, Beverley – Higher Education Research and Development, 2014
This paper explores the growth of corporate branding in higher education (HE) and its use by academic and professional managers as a mechanism for not only enhancing institutional reputation but also for facilitating internal culture change. It uses Bourdieu's framework of field, capital and habitus to analyse case studies of branding in two…
Descriptors: Leadership, Business Education, Reputation, Case Studies