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The Evaluation of North Carolina's State-Sponsored Youth Tobacco Prevention Media Campaign
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Kandra, K. L.; McCullough, A.; Summerlin-Long, S.; Agans, R.; Ranney, L.; Goldstein, A. O. – Health Education Research, 2013
In 2003, the state of North Carolina (NC) implemented a multi-component initiative focused on teenage tobacco use prevention and cessation. One component of this initiative is "Tobacco.Reality.Unfiltered." ("TRU"), a tobacco prevention media campaign, aimed at NC youth aged 11-17 years. This research evaluates the first 5 years…
Descriptors: Program Evaluation, Youth, State Programs, Adolescents