Health promotion is defined as "any combination of educational, organizational, economic, and environmental supports for behavior conducive to health." This paper examines current efforts in health promotion, their goals, activities, settings, and research activities. (JD)

This article discusses role delineation in the health education profession, defines and presents principles of health care marketing, describes marketing plan development, and examines major ethical issues associated with health care marketing when utilized by community health educators. A marketing plan format for community health education is…

For comprehensive school health education to become a reality, health educators must become competent in influencing politicians and public opinion. This requires health educators to work effectively with print and broadcast journalists. Suggestions are given on planning and implementing press conferences and releases. (IAH)

Heart disease risk factors appear in early childhood, making health education vital to prevent the development of cardiopulmonary disease. The Heart Smart Program, a model health education program, is designed to meet this objective. The development, implementation, and evaluation of a school staff development model are described. (JL)

This article describes a health promotion demonstration project which addressed the health problem of hypertension, as related to variables of excercise, weight, blood pressure measurement and reduction, medication compliance, and nutritional practices. Participants (N=18) were senior citizens who were associated with a small, rural, predominantly…

This article describes a community-based approach to health promotion planning and intervention implemented by the Health Promotion Resource Center at Morehouse School of Medicine. The community organization and development model implemented was designed to empower an urban Black community neighborhood to become more self-reliant in addressing…

This article describes the development, implementation, and evaluation of the Cole County Community-Based Health Promotion Program, a cardiovascular risk reduction project which targeted Black adults. The program's goal was to enhance lifestyle behaviors in an effort to reduce risk factors and improve health status, utilizing community-based…