Previous research shows that the direction of rating scales can influence participants' response behavior. Studies also suggest that the device used to complete online surveys might affect the susceptibility to these effects due to the different question layouts (e.g., horizontal grids vs. vertical individual questions). This article contributes…

To regulate health messages on food labels, the U.S. Food and Drug Administration (FDA) traditionally relied on mall intercepts to collect consumer data. In recent years, web surveys have presented a viable alternative for presenting visual stimuli with more control and efficiency in data collection. However, there is a paucity of empirical data…

Findings on the reliability and cost-effectiveness of the use of cellular phones vis-à-vis face-to-face interviews in investigating health behaviors and conditions are presented for a national epidemiological sample from Lebanon. Using self-reported responses on identical questions, percentage agreement, ? statistics, and McNemar's test were used…