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| Advertising | 1 |
| Higher Education | 1 |
| Persuasive Discourse | 1 |
| Secondary Education | 1 |
| Writing Assignments | 1 |
| Writing Instruction | 1 |
| Writing Processes | 1 |
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| Exercise Exchange | 1 |
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| Brown, Stephen G. | 1 |
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| Guides - Classroom - Teacher | 1 |
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Peer reviewedBrown, Stephen G. – Exercise Exchange, 1994
Describes how generating effective advertising copy affords students practice in aspects of persuasive writing, such as developing a thesis, refuting counter-arguments, and writing in a comparison-contrast mode. Notes that this approach helps students negotiate the problematic shift from expressive to persuasive discourse without losing their…
Descriptors: Advertising, Higher Education, Persuasive Discourse, Secondary Education
