Concerned about students' poor performance on national tests, one elementary school principal and her staff launched Project READ (Read Exciting Adventures Daily). The program allots 20 minutes daily for schoolwide reading and features home reading contracts, student participation awards, and theme weeks. For one event, the principal dons a…

After South Lyon Community Schools (Michigan) lost their first tax levy campaign, a committee formed to interview voters and devise a new plan discovered that voter priorities had been overlooked. The solution--enlisting community support and communicating the importance of voters' priorities. An inset provides specific campaign techniques. (MLH)