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Radical Changes and Shifting Paradigms in Intercultural Communication: With Special Reference to Gender
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Thakur, Anita; Thakur, S. S. – English Language Teaching, 2008
Today most of the organizations are operated at global level. Thus undeniably there is an overwhelming influence of culture on business. To promote healthy business, study of culture and its relation with language is inevitable. A thorough understanding of cultural differences will pave way for effective transaction at work places and this in turn…
Descriptors: Intercultural Communication, Gender Differences, Business, Cross Cultural Studies