Educational technologists may advance the state of the field by increasing capacity to develop software tools and instructional applications. Presently, few academic programs in educational technology require even a single computer programming course. Further, the educational technologists who develop software generally work independently or in…

Presents the story of one graduate student's experience in an advanced instructional-design class at San Diego State University. The class places students with real clients for a semester of instructional design and technology-consulting work. Author offers students encouragement to learn about the softer side of educational-technology consulting.…