This author contends that the United States neglects creativity in its education system. To see this, he states, one may look at the Common Core State Standards. If one searches the English Language Arts and Literacy standards for the words "creative," "innovative," and "original"--and any associated terms, one will find scant mention of the words and the ideas they represent. Readers should find this troubling. Supporters of the new standards will likely note that creativity relates more to instructional methodology than to literacy and that the Common Core initiative leaves choices about methodology to teacher practitioners. Although this deference to teachers' judgment is appreciated, there are three problems with this reasoning. At this point in history, certain competencies and understandings should be outlined in the basic literacy standards. The author has four suggestions for what educators should add to the new standards, all tied to creativity and technology: (1) Adopt art as the 4th "R"; (2) Teach media grammar; (3) Adopt "creatical" thinking; and (4) Spur thinking about technology. (Contains 2 endnotes.)