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Direct linkLansigan, Rolando R.; Moraga, Shirley D.; Batalla, Ma. Ymelda C.; Bringula, Rex P. – Education and Information Technologies, 2016
This descriptive study utilized a validated questionnaire that gathered data from freshmen of two different school years. Demographic profile, marketers (i.e., source of information of students about the school), influencers (i.e., significant others that persuaded them to enroll in the school), level of school choice, and level of consideration…
Descriptors: Foreign Countries, College Choice, Social Media, College Freshmen
