This study explores the role of perceived utility, social influence, and ethical concerns in the adoption of AI-based data analysis tools among academic researchers in China, focusing on differences between public and private universities. The research aims to identify key drivers and barriers influencing the integration of AI technology in…

The acceptance of Educational Data Mining (EDM) technology is on the rise due to, its ability to extract new knowledge from large amounts of students' data. This knowledge is important for educational stakeholders, such as policy makers, educators, and students themselves to enhance efficiency and achievements. However, previous studies on EDM…