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Bozeman, Pamela L.; Eadens, Daniel W. – Education & Training, 2020
Purpose: As young people are seeking degrees that will help them with employment and as universities seek ways to increase enrollment and retention, the emphasis of the value of higher education has emerged as an important aspect in achieving these goals. The focus of this particular study, where a paucity currently exists, was to examine the…
Descriptors: Value Judgment, Educational Benefits, Motivation, Alumni
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Warmerdam, Amanda; Lewis, Ioni; Banks, Tamara – Education & Training, 2015
Purpose: Using the Theory of Planned Behaviour (TPB) framework, the purpose of this paper is to explore whether the standard TPB constructs explained variance in Generation Y (Gen Y) individuals' intentions to join their ideal organisation. Design/methodology/approach: A mixed methods approach was used featuring qualitative and quantitative…
Descriptors: Foreign Countries, College Students, Behavior Theories, Generational Differences