Within the university sector, student recruitment and enrolment are key strategies as institutions strive to attract, retain and engage students. This strategy is underpinned by the provision of services, applications and technologies that facilitate lecturing and support staff. Universities that offer online learning have a particular incentive…

Artificial intelligence-driven Chatbots, especially large language models (LLMs) like GPT-4, represent significant progress in digital education. These models excel in mimicking human-like text and transforming learning and teaching methods. This study examines the development, application, and impact of LLMs in education. It highlights their role…