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Direct linkKevin Peyton; Saritha Unnikrishnan; Brian Mulligan – Discover Education, 2025
Within the university sector, student recruitment and enrolment are key strategies as institutions strive to attract, retain and engage students. This strategy is underpinned by the provision of services, applications and technologies that facilitate lecturing and support staff. Universities that offer online learning have a particular incentive…
Descriptors: Universities, Artificial Intelligence, Computer Mediated Communication, College Students
